2015-08-11


Alphabet 新 Logo

Larry Page 今天宣布,Google 将进行重组,成立新公司-Alphabet。他在新公司 Alphabet 的主页上的公开信是这样开头的:

As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.”

新成立的公司 Alphabet 将由 Larry Page 担任 CEO,Sergey Brin 担任主席。Google 将会继续保留,作为 Alphabet 的全资子公司,CEO 将由 Sundar Pichai 担任。

Alphabet 将会替换 Google 作为新的公开交易实体,所有的 Google 股票将会自动转换成 Alphabet 股票,数额不变,股权不变。原有的在 Nasdaq 的两个交易代码 GOOGL 和 GOOG 保持不变。

新 Google 将继续保留 Google 原有的核心 Internet 业务,包括 Google Search,广告,Google Maps,Google Apps,Youtube,Android。

Calio,Nest,Fiber,Ventures and Capital,X lab 这些业务将会被划归到 Alphabet。

为啥会选择 Alphabet 作为新公司的名称呢?

For Sergey and me this is a very exciting new chapter in the life of Google—the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.

非常有意思的事情是 Alphabet 公司的域名是 abc.xyz,原因是 alphabet.com 是一家宝马集团的公司 Alpabet International。看来 Page 想要拿到这个域名难度很大。

另外 Google 的此次重组是不是为了收购 Twitter 做准备呢?Twitter 的股价一路向下,未来增长性饱受质疑,并且现在还没有找到一个合适的 CEO 1。We'll see.

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